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Market Development

We change the term of “market development” from a generic phrase into a strategic process.   The goal of our services is to develop and manage strategic relationships and alliances with other organizations and partners.  The Credo Co. will work to create opportunities for introduction, and position our clients to partner with new customers for long-term value and growth. 

In these developed relationships, the companies may leverage each other’s expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products.

The art of market development comes in identifying partners that can develop a productive relationship, while finding a way to provide value to the partner’s end customer and business.  The Credo Co. can help your organization identify those potential partners and plant the seeds for a mutually-beneficial business relationship.
At the end of the day, to be successful in market development, the partnership must be built on strong relationships.  That’s where The Credo Company separates itself from the market.   Trust is just one of the definitions of “Credo.”  Every relationship we have is built on trust. 


We believe all consulting must be based on honesty, wisdom and insight. You can expect it from us.

Whether working with Fortune 500 corporations or non-profit associations, The Credo Co. is a trusted consultant and partner for your mission and goals. We operate under the motto factum non verbum – actions not words.

We believe in hard work, and we know there is no substitute for it. ​We hold ourselves accountable, and we deliver results.


“Credo [ kray-doh ] – noun; a set of principles or beliefs.”